Jordan Terrell Carter (born September 13, 1996), better known by his stage name Playboi Carti, is an American rapper from Atlanta, Georgia. His eponymous debut mixtape was released on April 14, 2017. Carter originally went by the moniker Sir Cartier (stylized as $ir Cartier) when he embarked on his music career in 2011.
Carter was born on September 13, 1996 in Atlanta, Georgia, where he was also raised.
He originally started rapping as Sir Cartier, releasing a mixtape named Young Misfit under the Sir Cartier moniker on November 12, 2012. He then later changed his name at the age of 17. Recording and performing under the alias Playboi Carti, he first came into prominence in 2015 with his song "Broke Boi". Initially a part of the Atlanta-based Awful Records label, he also performed at the fashion events such as Yeezy Season 5 (as a model), VFiles and Raf Simons events, with artists such as Lil Uzi Vert and ASAP Rocky. In 2016, he was featured on ASAP Mob's debut studio album, Cozy Tapes Vol. 1: Friends, on the tracks "London Town" and "Telephone Calls", which the latter was released as the second single from the album.
Carti's eponymous debut mixtape, which features guest appearances from Lil Uzi Vert, ASAP Rocky, and Leven Kali, was released on April 14, 2017. The self-titled release gained attention from various music publications, including XXL, Pitchfork, Spin, HotNewHipHop and PopMatters. XXL noted the track "Magnolia", which references a well known housing unit that several rappers have came from in New Orleans as a standout cut, whereas Pitchfork critic Briana Younger thought that the release "finds a cloudy and economical mood and stays there, but it's Carti's magnetic confidence that turns just enough into plenty." The mixtape sold 28,051 units in its opening week.
In accompaniment with the mixtape's release, Carti embarked a tour, which featured him as an opening act for Gucci Mane and Dreezy.
According to The New Yorker, Playboi Carti's music is characterized by "bellowing bass, bright, wiry synthesizers, and slack-jawed ad-libs".