Chad Elliott Prather was born in Ramsey, New Jersey and grew up in Augusta, Georgia. He was a member of the Augusta Players theater group and appeared in numerous stage plays and theater competitions while attending Westside High School. Prather graduated high school in 1991 and then attended the University of Georgia. He has a degree in communications and a master's degree from Columbia International University..
In 2013 Prather was approached by fledgling television network Ride TV about potentially hosting a humor, travel show called "It's My Backyard." While working on the show Prather began to use social media outlets to promote the program. Prather has been featured on Fox News, Fox and Friends, Country Living Magazine, MSN, Nash Country Weekly and numerous media outlets for his humorous videos. He is best known for his viral YouTube video "Unapologetically Southern." Prather has been referred to as an armchair philosopher as he is most notably recognized in a cowboy hat and speaking to the camera from the cab of his truck.
In 2016, Chad Prather and Fort Worth, Texas comedian Cowboy Bill Martin teamed up to begin the Kings of Cowtown World Comedy Tour.
Prather is married to Jadrien Berry Prather and they reside in Burleson, Texas. He has four children from a previous marriage and one step-son.