Alfredo Olivas was born on October 1, 1994 in Ciudad Obregon, Sonora, Mexico. Olivas is a Ranchera, Norteña, and Corrido singer/songwriter and accordion player. He is popularly known as "Alfredito" (little Alfredo) or "el Patroncito" (after a song on the eponymous album, El Patroncito, 2011) He is best known for his narcocorridos.
Since the age of 9, Alfredo Olivas has written over 1,000 songs and released dozens of singles on independent labels. He signed to Fonovisa Records at the age of 16, releasing El Patroncito (his first solo album) in 2011. In 2014, Olivas moved to Sony's imprint, Sahuaro Music. His most recent album, El Privilegio, was released in January, 2015 . A song from that album, "Mi Porvenir," and was included in Billboard's chart highlights in the Mexican Regional Music category. The album charted in the number two spot on Billboard's Top Latin Albums (January 29, 2015), and also reached a peak position of #2 on Billboard's Top Regional Mexican Albums chart. The song "Mi Porvenir" spent 2 weeks at #30 for Regional Mexican airplay, with a peak of #26. For the week of March 29, 2015, El Privilegio ranked #61 on the iTunes Top 100 Latin Albums chart.
One of his most popular corridos is "Las Vacaciones del Jefe," (The Boss's Vacation) which is included on El Patroncito, as well as on two compilation albums. This song begins with the line, "Yo no he matado a nadie... ultimamente," (I haven't killed anyone... lately). The related video received hundreds of thousands of hits on YouTube. The song reached a peak of #31 on Billboard's Regional Mexican Airplay chart.
Olivas has composed songs for several notable bands. Los Cuates de Sinaloa recorded Olivas' song, "Tocando with the Mafia," which peaked at #13 on Billboard's Top Regional Mexican Albums in 2011.
Olivas' most recent work moves away from the narcocorrido. He says that cartel violence in Mexico and the birth of his first child have motivated him to create more positive music, in a style known as "Norteña Romantica."
He has two solo albums, and many of his songs are included in several compilation albums, which are all collections of narcocorridos.
On February 28, 2015, at the age of 19, Alfredo Olivas was shot approximately 6 times while performing on stage in Hidalgo del Parral, Chihuahua, México. Olivas was singing the song, "Asi es esto," and bent down to toss his jacket to a female fan. The woman's boyfriend and two companions drew guns, firing 24 rounds. Olivas and several other men standing in the VIP section in front of the stage were hit. At least one of the men shot in the incident has since died. Three gunman were arrested. The motivation for the shooting may have been jealousy. An audience member captured video of the shooting and later posted it to YouTube.
The city of Chihuahua has banned the performance of narcocorridos as a result of the shootings at Olivas' concert.