Nothing good stays still for long, and no one knows that better than Amber Bain. Thanks to a winning combo of relative anonymity and affiliation with the chart-topping rock band The 1975, the UK artist who performs as The Japanese House frothed up nearly half a million listeners from a handful of Soundcloud singles alone. She hit the invisible and shifting target of hype that so many artists, even with money, readily miss. Those Soundcloud tracks boasted impeccable production, sure, but something in Bain's voice deepened her early output beyond your average glossy studio cut. She sounded malleable, tough to pin down.